Tia Culver City Opening - Women’s Health

KPIs - 1.4M viewers, 460+ hours of total watch time, hundreds of positive comments, successful rollout of new company location

Pharos, with its mission to make a positive impact on consumers' lives, was honored to partner with Tia, a brand that aligns with our values of community, health, and meaningful change. Our creators, who are deeply committed to these causes, were excited to create and share content that not only promoted Tia's services but also contributed to the broader conversation about women's health. Our creators developed a variety of content, including Instagram Reels and Stories, along with TikToks, all tailored to resonate with their unique audiences while highlighting the benefits of Tia's services. The campaign resulted in nearly 1.4 million eyes on the launch of their new Culver City, CA location. Nearly all of these viewers were women who could benefit from everything Tia is, and has to offer. These results demonstrate the power of our creators' influence and the resonance of Tia's services with their audiences.