The Nature Conservancy x Plant a Billion Trees

KPIs - 100k+ views, 160+ hours of watch time, 12% engagement on a fully organic campaign

Pharos collaborated with The Nature Conservancy for a successful social media campaign in February 2024, focusing on TNC's "Plant A Billion Trees" Campaign. Content creators crafted diverse and engaging content across platforms like Instagram and TikTok, reaching over 100,000 viewers. The audience responded positively, sparking meaningful conversations on climate awareness. Instagram Reels performed exceptionally well, with an 8.17% full-video view rate. The collaboration showcased the power of authentic and values-driven content in driving impact and raising awareness about environmental issues. Overall, the campaign successfully amplified TNC's initiatives, resonated with audiences, and set the stage for continued synergy between the two organizations in promoting sustainability and positive change.