KPIs - 500K+ views, substantial increase in awareness leading to the outcome hoped for – a blocked fossil fuel project.
A number of climate-conscious creators who aim to leave a positive impact on the environment were tasked with creating a series of educational videos to inform their audiences about the potential of the creation of a major fossil fuel project in Louisiana with the goal of raising enough awareness and sparking enough engagement to force the hand of the Biden Administration to block the permits required for the project to begin construction. Our creators masterfully crafted their pieces to tap into their audience’s concern for environmental destruction, thus creating an enthusiastic wave of dissent for the project. In due time, news broke that the Biden Administration blocked the project thanks in large part to the attention our creators brought to this issue.
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