Beach Cleanup Tour with phade x Caulin Donaldson

KPIs - 100,000+ views, 500+ volunteer attendees across the three locations, and over 1000 lbs of trash removed from Florida beaches.

To fuel consumer awareness about their choices with single-use plastic straws and the pollution that plastic creates, as well as offer an alternative compostable straw choice, phade contracted TikTok powerhouse @trashcaulin to embark on a Florida coastline tour to engage in his patented energetic beach clean-ups across the state, removing single-use plastics across multiple Florida beaches in the name of environmental consciousness.